The impact of social media profiles on business is undeniable. Many believe that social media profiles have a 100% higher lead-generation rate than outbound marketing. Not only that, but customers reached through social media are more likely to buy something than those achieved through other channels.
Are you a fellow entrepreneur burning the candle at both ends in building your business? If you are, you’re like many marketing professionals who have grasped what their business needs to succeed.
You’ve thought of everything from social marketing campaigns to pinpointing an exact audience to professionally written content that extracts the right amount of emotional action.
Have you made a mistake?
With everything there is to know and understand about how to market your brand online, and you know there’s a lot to it, you may have missed one of the most essential parts of your business. Like many entrepreneurs, you are a web-savvy individual who thinks of everything, but many marketers are missing their mark on the one thing that can build your business effectively and everything else – your social media profiles.
Your social media profiles are just as important as your Facebook advertising strategy or content marketing campaigns. Your social media profile is the front door to your business, a front-liner that simply cannot be forgotten. Here are some important tips on how they can help you improve your business.
Social Media Profiles Can Target Others
One of the most unused marketing strategies is targeting through your social media profiles. While going to a professional photographer is a great idea, having a great profile image is only part of the profile strategy. I’ll discuss this later, but for now, what you put on your profile matters.
One of my favorite social media profiles is one that attracts and appeals to people in your market.
Right away, you should target people who need your services. As you know, this also works well for searching within social networks like LinkedIn and can bolster your influence by giving as much information about yourself in as little description as possible.
Targeting is done on LinkedIn through the first line. Each social network has a certain amount of words you can use, so use them wisely to engage and invite them to look for more about you.
Have A Professional Photo
One thing which makes me cringe is when I see someone who has just written something about social influence or how to appeal to people, and the next day I see their social media profiles, and they’re in a t-shirt holding a beer.
Not cool, bro.
This study revealed how we are attracted to faces psychologically. The more welcoming and friendly you appear, the more people you will attract to that first-liner we’ve just talked about.
Even if you can’t afford a professional photoshoot, you can still take advantage of the camera on your mobile phone – these days, they’re just as good. Have your significant other take a good-looking headshot, and for crying out loud, wear something nice.
As a business owner, you are the face of the brand. You want to instill trust in your community because these people will see your face daily. It’s one thing to share a professionally written post about Facebook advertising, but it lacks punch when the beer is in front of your face after you’ve shared it.
A professional or well-done photo ensures your audience that you care enough about your appearance to wanting to look good for them. And if you take care of your social photo, then surely you would take care of them as clients. This study about your appearance proves that while you may not care what others think about you, it’s still important to impress. On a psychological level, the public is grading you.
Create A Great Username
Having a username related closely to your name or your brand name establishes your brand and will help your target market search for you down the road. It’s important to get it as close as possible. I understand your name may be John Smith, and it could be taken, but get creative here!
Your username can create brand dominance within your community, and it will support everything you do on social media. When people retweet you and re-share your post, others will see this username displayed in their stream.
The Positive Effects of Social Media Profile
- Building Relationships and Staying Connected
- Finding Your Voice
- Showing Empathy and Kindness
- Offering Support
- Better Communication
- Spreading News
- Building a Business
- Establishing Authority
- Driving Traffic
- Enhancing the Customer Experience
- Learning and Education
- Motivating Young People
Your social media profile helps you get found. Your social media profile allows you to show business credibility to your target audience. Your social media profile makes you stand out from the competition. Your social media profile is a way of engaging with people who often become valuable connections and customers.
Before you set up more social media profiles for yourself, your business, or one of your clients, think about what you can say about the person, which will emulate everything they are from photo to description to username. These are all keys to excellent business management and will help drive more targeted people to your door.